Top 10 LinkedIn Content Ideas for Founders to Try in 2025

In the early days of building a company, founders wear a hundred hats. But one of the most overlooked, and potentially game-changing, roles is that of the storyteller.

LinkedIn isn’t just for job seekers and B2B sales reps anymore. It’s become the digital town square for building influence, attracting top talent, and sparking investor interest, all through the power of your personal voice.

When founders consistently show up on LinkedIn, something interesting happens:

• Customers stop seeing you as a brand and start seeing you as a leader worth following.

• Potential hires see your vision, not just a job post.

• Investors and peers start paying attention to your ideas, not just your pitch deck.

You don’t need to be a polished writer or a thought leadership guru. You just need clarity, consistency, and a strategy that aligns with your journey.

In this post, we’ll break down practical, repeatable LinkedIn content ideas for founders and entrepreneurs, so you can go from “I should post more” to “This is driving results.”

What Should Founders Post About on LinkedIn?

The best founder content isn’t about going viral. It’s about being visible and valuable.

You’re already sitting on a goldmine of stories, lessons, and insights that your audience wants to hear. From product milestones to team wins, from hard-earned failures to behind-the-scenes decisions, this is the kind of content that builds trust and traction.

And the good news? You don’t need to reinvent the wheel every time.

Great founder content usually falls into a few high-impact categories which we will discover next!

Top 10 LinkedIn Content Ideas for Founders

From sharing lessons learned to sparking conversations about your industry, there are proven formats that work especially well. Let’s explore 10 types of LinkedIn posts every founder should try.

#1 Founder Journey Moments

What to Share: Personal milestones, challenges overcome, or lessons learned

Examples:

• Share the story of your first major business pivot and what triggered the decision

• Describe a critical mistake you made in your early days and what it taught you

• Share about the latest things your team is building

#2 Behind-the-Scenes Glimpses

What to Share: Day-in-the-life content, team culture, or office/remote work realities

Examples:

• Show your team's unique approach to conducting remote brainstorming sessions

• Share your company's onboarding process for new team members

#3 Market Insights & Trends

What to Share: Industry observations, predictions, or analysis of emerging trends

Examples:

• Break down three emerging trends in your industry and their potential impact

• Analyze a recent industry report with your unique perspective on the findings

• Share observations from a recent conference or event you attended

#4 Counterintuitive Business Advice

What to Share: Wisdom that contradicts conventional startup thinking

Examples:

• Discuss why you chose to grow more slowly despite investor pressure

• Share why you decided to narrow your target market instead of expanding

#5 Specific Metrics & Results

What to Share: Concrete numbers with context to provide social proof

Examples:

• Highlight how a specific customer feedback initiative improved retention rates

• Share the ROI of investing in employee professional development programs

• Discuss the impact of a recent marketing campaign on your conversion metrics

#6 Develop Workflows

What to Share: Spotlight team members and their contributions

Examples:

• Highlight a team member who went above and beyond during a product launch

• Recognize your engineering team's achievement in solving a complex problem

• Celebrate work anniversaries with stories about team members' growth

#7 Problem-Solving Frameworks

What to Share: Your methodology for tackling business challenges

Examples:

• Explain your approach to prioritizing feature requests from customers

• Share your framework for evaluating potential partnerships or collaborations

• Outline your decision-making process for resource allocation during lean times

#8 Thoughtful Questions

What to Share: Open-ended questions that spark meaningful discussion

Examples:

• Ask how other founders balance innovation with operational excellence

• Pose a question about approaches to customer feedback collection

• Inquire about how others maintain company culture during rapid growth

#9 Small Wins Celebration

What to Share: Acknowledging incremental progress, not just massive milestones

Examples:

• Celebrate reaching your first 100 newsletter subscribers

• Acknowledge completing your first month of positive cash flow

• Share the story behind landing your first enterprise customer

#10 Mentor Acknowledgment

What to Share: Lessons from mentors or books that shaped your thinking

Examples:

• Highlight three key principles from a book that transformed your leadership style

• Share advice from a mentor that helped you navigate a business crisis

• Describe how a former boss or colleague influenced your management approach

Bonus Tips for Founders on LinkedIn

• Add a clear call to action at the end of most posts

• Use the first comment to add additional context or ask a follow-up question

• Respond to every comment within 24 hours to boost engagement

• Use 3-5 relevant hashtags maximum

• Consider creating themed content for different days of the week

Final Thoughts

Building a business is hard. Building a brand alongside it shouldn’t be.

When you post on LinkedIn as a founder, you're not just creating content—you’re building trust, attracting aligned opportunities, and shaping the narrative around your company. One post won’t change everything, but consistency over time will.

You don’t need a massive following. You just need to show up with clarity, share what you’re learning, and speak from experience. The more honest and specific your content is, the more it resonates.

Ready to Post - Smarter, Not Harder?

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